Most of you know that my go-to social media management software is Hootsuite. It allows me to do what I do efficiently and easily. Managing several profile across just as many social platforms would be impossible without logging into Hootsuite.
I am a certified Hootsuite pro user, a Hootsuite Ambassador, and a member of Hootsuite’s solution partnership program. I pay a few dollars a month to increase the functionality of my dashboard. I learn from other Hootsuite Ambassadors across the globe. I promote the software and receive recognition and a few dollars for each new sign-up. Hootsuite is central to my social media management strategy.
I’ve been managing my digital footprint for a long time now. I have tested and tried many software packages over the years and none came close to meeting my needs. Hootsuite did it! The Hoots (features) that top my Hootlist of must have are:
Hoot #1: Support
The digital age is filled with steep learning curves. Although many software companies promise to deliver easy work flows and add efficiency to your day, few deliver. Hootsuite, from day one, delivers the support I need. When I was a free user, their @Hootsuite_Help Twitter profile was always ready with a solution to any problem I experienced. Once I became a pro user, the @Hootsuite_Pro Twitter handles was integral to my learning what I needed to learn in order to make the software do what I needed it to do.
Hoot #2: Hootsuite University
Hootsuite doesn’t just give you the tool, they give you the knowledge to use that tool effectively. Hootsuite University teaches you what you need to know about the tool and using social media like a pro. Their video-based learning system is easily accessed and understood by those beginning their social media journey as well as more experienced users, like social media managers.
Video course material and webinars include:
- Social media training for business
- Lecture series that allows you direct access to expert social media knowledge and experience of industry thought leaders
- Videos that help you learn how to search for jobs on LinkedIn, post regular updates to Facebook and Twitter, manage your videos on YouTube, and a whole lot of other learning about the platforms that you use
Give them a test run and sign up for your access to Hootsuite University today.
Hoot #3: Social Listening
The most important piece of any successful social media strategy is social listening. Before you join the conversations that matter to you, you must first figure out what those conversations are and where they are happening. Staying on top of the key words and hashtags important to you and your industry is what social listening is all about. Hootsuite streams make listening to the conversations that matter to you easy.
Set up streams to help you:
- Track what your competitors are talking about
- Find out what your clients are talking about
- Keep up with industry trends and topics by tracking hashtags
- Engage with your local community
- Discover who links to your website and the context of that conversation
BONUS: Once you have your streams set up, you can archive those conversations in an easily downloadable .csv file. This allows you to manipulate the data in your favourite spreadsheet program.
There you have it. These are my top three Hoots that keep me using and promoting Hootsuite.
Do you want to know more? Email me and we can continue the conversation.