Bonnie Zink

Knowledge mobilization, writing, and social media top the discussion list.

Bonnie Zink - Knowledge mobilization, writing, and social media top the discussion list.

KMbChat – Knowledge Mobilization Training and Education with Monica Batac

When: Thursday May 28, 2015 at noon EST

Where: Twitter #KMbChat

Topic: Knowledge Mobilization Training and Education

Guest Post by Monica Batac

Many people work in or research the area of knowledge mobilization (KMb), but perhaps they call it something other than KMb. Some of us are new in the field, others have been at it for quite some time. While we see the development and recognition of formal and informal roles for knowledge intermediaries and knowledge brokers, we still don’t know much about current KMb-ers:

  • their educational and work backgrounds,
  • the skills and capabilities they brought to their work,
  • the new skills and knowledge they’ve gained on the job,
  • the gaps that exist in their learning, and
  • where might they seek support for that learning

What is this chat about?

Let’s explore the diversity of knowledge mobilization and the diverse people who work in this area. Together, we will:

  • discover who else is in this line of work
  • discuss and explore the various learning learning opportunities for and career pathways to KMb
  • share and learn about professional development, support, and
  • training opportunities

Who is Monica Batac?

Monica Batac is a Master of Professional Communication candidate at Ryerson University (Toronto, Ontario). She is also a Project Coordinator at the Centre for Communicating Research (CCK), Ryerson’s new knowledge mobilization support, service, and research unit within the Faculty of Communication and Design. Monica’s current research and work explores the diversity of practices and perceptions regarding knowledge mobilization across professions, fields, and disciplines. As a teacher, she is also interested in informal and formal learning opportunities for KMb.

Connect with Monica:

The Advantages of Live Tweeting Events

When: April 23, 2015 at noon EST

Where: Twitter – follow #KMbChat and @KMbChat

Topic: Live Tweeting: A researcher’s perspective

 


 

Live Tweeting!

Live tweeting events is one of the top ways researchers, knowledge mobilizers, and other professionals share their knowledge. Whether you are sitting in a lecture, attending a conference, participating in a forum, or taking in a research talk, the advantage of live tweeting is instant knowledge mobilization.

Those of us following your tweets are instantly brought into the action. We learn through you and from you. Live tweeters share direct quotes from presenters, share resources. Other tweeters add their own spin to the knowledge shared. Live tweeting provides followers with instant access to not only the knowledge shared at the event, but to your unique perspective as well.

What is this chat about?

Join us on April 23, 2015 at noon EST for #KMbChat where we will explore the value of live tweeting events. Dr. Allison McDonald (@AEMcDonaldWLU), an Assistant Professor in the Department of Biology at Wilfrid Laurier University, as she shares her own experiences with live tweeting research talks. We will:

  • discover the advantages of live tweeting
  • discuss the disadvantages of live tweeting
  • explore ways to encourage live tweeting among your colleagues and students
  • learn about the process and tools that capture this knowledge and what to do with it

Meet our moderator:

Allison McDonald is an Assistant Professor in the Department of Biology at Wilfrid Laurier University in Waterloo, Ontario. All living things require energy to function, but the various ways that organisms do this are poorly understood. Dr. McDonald’s research program uses an in­tegrative and comparative framework and focuses on how organisms generate useful energy to survive. She studies plants, yeast, bacteria, and animals in her laboratory. Dr. McDonald has been blogging since December 2013 about issues pertaining to academic research, effective teaching, the professionalization of scientists, and women in science.


More About #KMbChat…

  • Have you missed a #KMbChat? 
  • Are you researching social media as a knowledge mobilization tool? #KMbChat data is available to you. 
  • Are you interested in moderating a future #KMbChat or have an idea about a future chat topic? 

KMbChat PDF – Evaluation – How to demonstrate success

#KMbChat LogoWhen: March 26, 2015 – noon EST

Where: Twitter! (#KMbChat)

Topic: Evaluation – How to demonstrate success in Knowledge Mobilization (KMb) for your institution/organization

What was this chat about?

How do we know that what we do works? How do we report this up the chain of command to our superiors, our funders, and share our successes with our colleagues? The key to all of this is measuring what matters and then packaging those measurements into easily understood documents that not only add value to the reader, but show us what we ought to continue doing and what we need to tweak. Nowhere is measurement and analysis more important than in our digital activities.

On March 26, 2015 at noon EST when Michael Johnny, Manager of Knowledge Mobilization for York University, helped us understand the importance of measuring, and analysis of those measures, knowledge mobilization activities as well as how to tell your story of success with the data.

 

Who is Michael Johnny?

Michael JohnnyMichael Johnny is the Manager of Knowledge Mobilization for York University.  He has over 13 years of experience in educational research and development. He has experience working both in a university research environment and at the community level planning, implementing, and evaluating social programs.

 

Find out more and connect!


More About #KMbChat…

  • Have you missed a #KMbChat? 
  • Are you researching social media as a knowledge mobilization tool? #KMbChat data is available to you. 
  • Are you interested in moderating a future #KMbChat or have an idea about a future chat topic? 

Social Media: Finding your soapbox

In the first post of this series, Figuring the Why Before the How, we took stock of your available resources, began thinking about what social tools are right for you, and reviewed the various assets you have at your disposal when implementing your social strategy.

The second post, Goals or Objectives, Getting to the heart of the matter, helped us think about what we are trying to achieve and aligning those goals or objectives with those of your organization’s overall communication and knowledge mobilization strategies. 

 
Now, it is time to discover your soapbox. A soap box, according to the Merriam-Webster dictionary, is “something that provides an outlet for delivering opinions.” This is exactly what a social media platform is – a tool, or platform, that helps you deliver your message across the globe through sharing what matters to you. There are many platforms that help spread your message, but let’s consider some of the more popular ones.

The modern day soapbox:

Each and every social media platform is good at something. Whether it is driving traffic to your website, increasing awareness about your favourite cause, or highlighting what you do, why you do it and how you do it, all social media tools have one thing in common – they are the modern day equivalent of a soapbox, which allow you to spread your message in an increasingly digitized and networked world. 
 
When choosing your soapbox, consider the following: 
  • which platforms best support your objectives or goals
  • which platforms do you have the capacity to implement and maintain
  • which resources are available to you
  • which resources do you need to acquire to provide unique and valuable content to your networks

Picking your soapbox:

The decision to use a platform or not is one that deserves your thoughtful attention. Make it easier by developing a criteria that is based upon your goals or objectives. Ask yourself about the value you will deliver to your network on the platform and the value that you will receive by being present on this platform. Since you cannot be everywhere, pick one or two platforms and learn them well before adding additional platforms. 
 

Popular soapboxes:

Facebook: This social networking site allows users to share and engage with their network. It is made up of communities where people interact with family, friends, co-workers, acquaintances, and others with similar interests and connections. Users email, video and voice chat, share files, blog, and join discussion groups. Facebook is good for:
  • boosting an organization’s visibility
  • driving traffic to your website
  • encouraging fund raising
  • promoting events
  • mobilizing and coordinating people
  • promoting a cause or idea
  • building community around your research or publications
Twitter: This micro-blogging and social networking platform provides real-time information, commentary, and descriptions of events and topics. Users send updates, in 140 characters or less, that are visible to their network on their timeline. Many share links to other information (articles, events, videos, pictures, websites) with their audiences. Twitter is good for:
  • developing relationships with your target audience
  • connecting with friends, colleagues, and institutions around the globe
  • monitoring conversations through hashtags
  • sharing helpful information, publications, and learning material
  • creating interest about an issue or cause
  • driving traffic to your website
YouTube: YouTube is one of the most popular web portals in the world and heralded as the second largest search engine. It allows users to submit videos, find videos by searching for keywords, and share their own ideas and values. YouTube is good for:
  • developing expertise
  • promoting ideas, products, and services
  • raising an organization’s visibility
  • showing research in action through short video clips and other animated formats
LinkedIn: This social networking site is the leading online professional directory of individual professionals and companies. It is good for:
researching people, companies, and industries. LinkedIn is also good for:
  • searching for jobs and recruiting professionals
  • establishing expertise
  • networking with members and organizations in your industry
  • allowing organizations and individuals to highlight what they do, why they do it, and how they do it through posting updates and developing profiles
  • staying up-to-date on the activities of your colleagues

Pinterest: This tool is essentially a digital pinboard – a place where you can collate and share your interests through photos, graphics, or any other visually appealing representation. Pinterest posts have the longest shelf life of any platform. Many pins continue to be shared and commented upon years after their original posting. Pinterest is good for:

  • developing and demonstrating your passions and expertise
  • increasing web traffic to blogs, websites, photos, publications, and many other digital representations of your work
  • helping your content become more visible
  • curating content that matters to you and your audience
Instagram: This photo and video sharing platform allows you to showcase your work and tell your story by sharing photos and video.You are instantly creating unique content. As soon as you upload an image or video, your audience can see and engage with your content. Instagram is good for:
  • developing trust with your audience by allowing you to show what you do, why you do it, and how do it (puts a face to your work)
  • highlighting issues, topics, events, and passions in action
  • communicating directly with your audience to build excitement around a topic or about an issue
Tumblr: This micro-blogging tool is a unique type of social network that allows you to share text, video, photos, and other blogs. Tumblr is good for:
  • building interactive communities
  • curating, or collecting, and sharing web content by “reblogging” or reposting blogs
Google Plus: This platform is Google’s answer to being social. GooglePlus allows more flexibility than Twitter as you are not limited to 140 characters. It uses circles to help you organize your connections and makes it easier to share content that they are interested in. GooglePlus is good for:
  • connecting with people with similar interests
  • connecting with colleagues and stakeholders through video (Google Hangout)
  • exploring who is talking about what and what they think about issues or topics
Wiki:  Wikis are spaces on the web where you can share documents, ideas, pictures, links, videos, and media. Wikis are collaborative and allow you to work with teams to capture and share your knowledge.  Wikis are good for:
  • housing all your content is in one place and making it accessible to a wider audience
  • connecting team members across organizations or projects, no matter where they are located
Other social media platforms include: blogs, online forums, and electronic newsletters. Even websites and group email have social elements.
 

Other soapboxes:

This list is by no means exhaustive. It does give you a place to start when thinking through the platforms that you will use. For a more comprehensive look at social media platforms for academics, I encourage you to check out Professor Andy Miah’s The A to Z of Social Media for Academia. Miah has organized social platforms into a regularly updated alphabetical listing – complete with links and brief descriptions. 
 

Are you social?

  • Which platforms do you use?
  • What are some of the goals or objectives for being social?
  • What value are you delivering or receiving from your networks and social activity?
  • How does being social help you spread your message, make the connections that matter, and create knowledge?

#KMbChat: Evaluation – How to demonstrate success in KMb

#KMbChat LogoWhen: March 26, 2015 – noon EST

Where: Twitter! (#KMbChat)

Topic: Evaluation – How to demonstrate success in Knowledge Mobilization (KMb) for your institution/organization

What is this chat about?

How do we know that what we do works? How do we report this up the chain of command to our superiors, our funders, and share our successes with our colleagues? The key to all of this is measuring what matters and then packaging those measurements into easily understood documents that not only add value to the reader, but show us what we ought to continue doing and what we need to tweak. Nowhere is measurement and analysis more important than in our digital activities.

 
Join us on March 26, 2015 at noon EST when Michael Johnny, Manager of Knowledge Mobilization for York University, will help us understand the importance of measuring, and analysis of those measures, knowledge mobilization activities as well as how to tell your story of success with the data.

 

Who is Michael Johnny?

Michael JohnnyMichael Johnny is the Manager of Knowledge Mobilization for York University.  He has over 13 years of experience in educational research and development. He has experience working both in a university research environment and at the community level planning, implementing, and evaluating social programs.

 

Find out more and connect!


More About #KMbChat…

  • Have you missed a #KMbChat? 
  • Are you researching social media as a knowledge mobilization tool? #KMbChat data is available to you. 
  • Are you interested in moderating a future #KMbChat or have an idea about a future chat topic? 

International Women’s Day 2015: Support More Women in Tech

International Women’s Day: Make It Happen (#MakeItHappen) is Sunday March 8, 2015. This year’s theme is all about encouraging effective action for advancing and recognising women and celebrating their achievements while working towards greater equality. Since 1911, International Women’s Day is celebrated on March 8 around the globe. This year, I am joining Katrina German in a social media blitz that will light up the internet with encouraging and support messages about women in technology.

Women in Technology

Technology is one of the most influential and fastest growing sectors in our society today. Who among us hasn’t used a smartphone, a computer, or any of a plethora of other electronic devices. From our cars to our homes, technology is an ever present necessity in our everyday lives. We connect with technology. We learn with technology. We rely on technology.
Technology may help us live better lives, but it is also one of the most imbalanced sectors in today’s society. Few women enter the workforce in technological roles, but those that are in “high tech are extremely successful,” says Derek Khanna, a contributor to Forbes, in his article We Need More Women In Tech: Meet Some of the women leading the charge. It is shocking that “while 57% of occupations in the workforce are held by women, that percentage drops to a mere 25% in technological occupations. (We Need More Women in Tech: The Data to Prove It, by Derek Khanna – as printed on The Atlantic’s website; October 29, 2013)

Spread the Message!

Join me on Sunday March 8, 2015 (from 11:00h to 13:00h EST) to celebrate some of the most influential women in technology today. Help me introduce a new generation of women to a career in technology. I am joining Katrina German, CEO and Co-Founder of OneStory.com “thump the internet” by sharing your thoughts about women in technology by tweeting about your female role models or posting pictures or videos to Instagram, Facebook or GooglePlus. All you have to do is make sure to use one of these hashtags in all your posts:
  • #womenintech
  • #womensday
  • #IcareIshare
  • #MakeItHappen

Don’t forget to follow us on Twitter:

#KMbChat (Feb 26, 2015) – PDF & #Storify: Our Story: Knowledge Translation in Charities (Parachute Canada)

#KMbChat LogoWhen: February 26, 2015 – noon EST

Where: Twitter! (#KMbChat)

Topic: Our Story: Knowledge Translation in Charities (Parachute Canada)

What is this chat about?

Find out how Parachute (@ParachuteCanada) is using knowledge translation activities to promote injury prevention best practices. Join Alex Kelly (Senior Coordinator, Programs), Wendy Jacinto (Digital and Social Media Specialist), and Jacqueline Quirk (Coordinator, Knowledge Translation) for discussions about:

  • the benefits and challenges of working with charities and nonprofits to develop and implement knowledge mobilization strategies
  • how charities and nonprofits, like Parachute Canada, are using knowledge mobilization in their outreach and programming
  • the importance of including charities and nonprofits in knowledge mobilization networks to

Who is Parachute?

Parachute-colour-tag-light-CMYKParachute is a charitable organization helping Canadians stop the clock on predictable and preventable injuries. We are about education, knowledge and empowerment. Parachute is leading, inspiring, and mobilizing Canadians of all ages. We are creating a movement and building awareness and understanding of the issue of injury, to keep Canadians safe at home, on the road, at work, and at play.

Parachute is a national, charitable organization, formed in July 2012, which unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one strong leader in injury prevention. This passionate, unified voice leverages 80 years of combined injury-prevention experience and we cannot be underestimated in our resolve and capacity to effect change. Find out more…

 



Storify!

 


More About #KMbChat…

  • Have you missed a #KMbChat? 
  • Are you researching social media as a knowledge mobilization tool? #KMbChat data is available to you. 
  • Are you interested in moderating a future #KMbChat or have an idea about a future chat topic? 

#KMbChat February 2015 – Our Story: Knowledge Translation in Charities (Parachute)

#KMbChat LogoWhen: February 26, 2015 – noon EST

Where: Twitter! (#KMbChat)

Topic: Our Story: Knowledge Translation in Charities (Parachute Canada)

What is this chat about?

Find out how Parachute (@ParachuteCanada) is using knowledge translation activities to promote injury prevention best practices. Join Alex Kelly (Senior Coordinator, Programs), Wendy Jacinto (Digital and Social Media Specialist), and Jacqueline Quirk (Coordinator, Knowledge Translation) for discussions about:

  • the benefits and challenges of working with charities and nonprofits to develop and implement knowledge mobilization strategies
  • how charities and nonprofits, like Parachute Canada, are using knowledge mobilization in their outreach and programming
  • the importance of including charities and nonprofits in knowledge mobilization networks to

Who is Parachute?

Parachute-colour-tag-light-CMYKParachute is a charitable organization helping Canadians stop the clock on predictable and preventable injuries. We are about education, knowledge and empowerment. Parachute is leading, inspiring, and mobilizing Canadians of all ages. We are creating a movement and building awareness and understanding of the issue of injury, to keep Canadians safe at home, on the road, at work, and at play.

Parachute is a national, charitable organization, formed in July 2012, which unites the former organizations of Safe Communities Canada, Safe Kids Canada, SMARTRISK and ThinkFirst Canada into one strong leader in injury prevention. This passionate, unified voice leverages 80 years of combined injury-prevention experience and we cannot be underestimated in our resolve and capacity to effect change. Find out more…


More About #KMbChat…

  • Have you missed a #KMbChat? 
  • Are you researching social media as a knowledge mobilization tool? #KMbChat data is available to you. 
  • Are you interested in moderating a future #KMbChat or have an idea about a future chat topic? 

BOOK REVIEW – The Art of Social Media: Power Tips for Power Users

The Art of Social Media: Tips for Power Users
by Guy Kawasaki and Peg Fitzpatrick
Published by Penguin Publishing Group (December 4, 2014)
Hardcover: 208 pages
ISBN-10: 1591848075
ISBN-13: 978-1591848073

the-art-of-social-mediaTelling our story is not always as easy as it sounds. We share research findings by using the tools that help us get our message out there. Traditionally, this meant we published our research in academic journals., created posters and presented them at conferences, and turned our findings and experiences into easily consumed “research snapshots,” or fact sheets. We might sit in front of a computer screen and churn out an op-ed piece for the local newspaper. We might even be interviewed live by the local media. Ultimately, we want to move our knowledge and experiences into the hands of those who can use it in valuable ways to create healthy communities that thrive. The traditional methods and processes help us do that.

     These traditional methods have one thing in common – they are usually accomplished at the end of our research cycle. We concentrate so much on getting the work done that we forget about engaging our audiences throughout the entire research cycle. Integrating our knowledge mobilization activities, from the development of the research question through the entire research cycle, affords us the opportunity to further engage our research partners, policy makers, and members of the community. This opens up a world of possibilities. But, how do we do it?
     Never before has it been as easy as it is now to engage with people across the globe. The digital environment provides us all with an equal opportunity to publish and share our knowledge directly with those who can use it. Social media, websites, videos, pod-casts, blogs, and a host of other tools exist today that did not exist in the past. People seeking knowledge can access it directly and engage with the authors of that knowledge easily. These new methods and process are powerful and, when used with more traditional knowledge mobilization tools and methods, enhance our knowledge mobilization activities and help us reach our goals at the beginning, the middle, and end of the recycle cycle. How to effectively make use of the new digital tools, including social media, is contained within the 208 pages of The Art of Social Media: Power Tips for Power Users.

What is this book all about?

With this in mind, I invite you to check out Peg Fitzpatrick’s and Guy Kawasaki’s latest publication – The Art of Social Media: Power Tips for Power Users. Both authors are masters of the digital space. Fitzpatrick is a social media strategist and popular blogger. She has over 80 000 followers across the web. Kawasaki, chief evangelist for Canva and industry thought leader, works to serve over 10 million followers daily. They are engaged and generate buzz around the ideas and concepts they are passionate about. They know how to be social online and how to put the power of social to work for them. Between the covers of The Art of Social lies much of that knowledge and the author show you how put the power of digital communications to work for you.

Who should read this book?

Anyone looking to optimize social profiles for increased engagement, interested in developing a plan for social activity, or in need of practical and actionable solid advice and tips about using social to connect and collaborate in today’s digital world absolutely needs to read this book. It is a valuable resource that presents what you need to know in easily accessed chapters and sections.

Why should you add this book to your resource shelf?

“This is what we do. I hope it helps you,” says Fitzpatrick during an interview with Mitch Jackson on The Human Side Interviews. Both authors are well established in social media and often field questions about what they do and how they do it. This gave rise to an expert collaboration that resulted in this book. This book shares all the steps and details the process involved in building the proper foundation for your social activity, attracting followers, and expanding your sphere influence by providing value and sincerely engaging with those you connect with online. Find out how to get your message heard in an increasingly noisy digital space by:
  • Building a strong foundation: Optimize your profiles with a professional looking photo of YOU. People don’t engage with logos, they connect with people. Be yourself, share your passions, and learn from your network. Show your audience what you care about by creating a powerful bio and cover photos on each platform you choose to be present on.
  • Feed the content monster: Learn what to share, when to share it, and where to share it. Whether creating your own unique content or curating content from the web or sharing content that exists within your network, ensure that it always connects with your own goals and values. Many tools help make this process easier – Google AlertsHootsuiteAlltopFeedly, and many others are low cost or free to use and bring the content straight to you!
  • Integrate your social media and blogging: Discover just how powerful your website or blog is when combined with social media. Use your website or blog as the place where all other activity will drive readers to your longer form content. The tips in this book will help you build community around long form ideas.
  • Attracting Followers: Discover a three-step plan that works to attract more followers and encourages them to engage with your content. First, share great content. Then, be enchanting and likable. Wrap it up with integrity – be yourself and be honest.
     Throughout the book, Fitzpatrick and Kawasaki provide power tips like Facebook’s ability to upload videos natively, using GooglePlus’s ripples to build your network, which networks like (and which do not) hashtags, how rich media enhances your engagement, and a lot more.

My thoughts…

It is not very often that a book makes me cheer out loud. This one did! This one makes it to the top of my recommended books. Whether you are just starting out or looking to add more power to your punch when communicating online, this book belongs on your resource shelf.

Where can you find out more (and buy the book)?

Are you convinced? Are you ready to buy the book? No? Check out these resources that will help you understand how important this book is to helping you master the art of social and tell your story:
     Are you ready to add this book to your resource shelf now? I sure hope so! You can buy the book or grab the eBook here:
 

#KMbChat (PDF): Research in Remote Communities – Thoughts from the Mobilizing Inuit Cultural Heritage Project (MICH)

#KMbChat LogoWhen: January 22, 2014 – noon EST

Where: Twitter!

Topic: Research that does the distance. Literally!

What was this chat all about?

MICH LogoOn January 22nd, Ali Hirji (@abbaspeaks) and Erin Yunes (@erinyunes) discussed their research travels through Nunavut as part of the Mobilizing Inuit Cultural Heritage project (MICH) (@MICHproj). The goal of this project was to help researchers who travel to remote communities to conduct their research.

Ali and Erin recently traveled to Nunavut, Canada, to look at connectivity issues faced by Inuit Artists (check out this blog posting on ResearchImpact.ca to read about their experience). It was an opportunity for applied research and showed how knowledge mobilization is an integral component of the research fabric. Ali notes that,

“…knowledge mobilization [not only] allowed [them] to parlay [their] raison d’etre as MICH researchers, but also to mobilize [their] research into a community-based end product.”

This #KMbChat:

  • encouraged researchers to discuss how they might show the impact of their work in remote communities
  • discussed tips that will help researchers prepare for travel to remote communities (logistics and other challenges)
  • showed the importance of travel to remote communities (rather than connecting virtually)
  • reminded us to “tune into” what is there, rather than fixating on what is not

From preparing for logistical challenges to working with different technologies, MICH, Ali, and Erin shared their experiences and helped participants understand some of the challenges involved in working with remote communities and told us about how they overcame those challenges.


 More About #KMbChat

  • Have you missed a #KMbChat? 
  • Are you researching social media as a knowledge mobilization tool? #KMbChat data is available to you. 
  • Are you interested in moderating a future #KMbChat or have an idea about a future chat topic? 

 

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