Telling our story is not always as easy as it sounds. We share research findings by using the tools that help us get our message out there. Traditionally, this meant we published our research in academic journals., created posters and presented them at conferences, and turned our findings and experiences into easily consumed “research snapshots,” or fact sheets. We might sit in front of a computer screen and churn out an op-ed piece for the local newspaper. We might even be interviewed live by the local media. Ultimately, we want to move our knowledge and experiences into the hands of those who can use it in valuable ways to create healthy communities that thrive. The traditional methods and processes help us do that.
What is this book all about?
Who should read this book?
Why should you add this book to your resource shelf?
- Building a strong foundation: Optimize your profiles with a professional looking photo of YOU. People don’t engage with logos, they connect with people. Be yourself, share your passions, and learn from your network. Show your audience what you care about by creating a powerful bio and cover photos on each platform you choose to be present on.
- Feed the content monster: Learn what to share, when to share it, and where to share it. Whether creating your own unique content or curating content from the web or sharing content that exists within your network, ensure that it always connects with your own goals and values. Many tools help make this process easier – Google Alerts, Hootsuite, Alltop, Feedly, and many others are low cost or free to use and bring the content straight to you!
- Integrate your social media and blogging: Discover just how powerful your website or blog is when combined with social media. Use your website or blog as the place where all other activity will drive readers to your longer form content. The tips in this book will help you build community around long form ideas.
- Attracting Followers: Discover a three-step plan that works to attract more followers and encourages them to engage with your content. First, share great content. Then, be enchanting and likable. Wrap it up with integrity – be yourself and be honest.
Where can you find out more (and buy the book)?
- Episode 27: Social Media for Writers with Guy Kawasaki and Peg Fitzpatrick: This episode of DIY MFA Radio features the authors and their thoughts on social media, how it specifically applies to writers, and how writers can use it to help connect with readers and build an audience.
- The Art of Social Media Optimization with Peg Fitzpatrick webinar (Marketing Superhero Bootcamp Session #4; January 16, 2015): Watch the webinar where Fitzpatrick explains the importance of SEO and social media optimization, and how they work together to help you build influence and drive traffic to your website or blog.
- Six Quality Social Media Lessons from Peg Fitzpatrick: This blog post recaps the above webinar. Fitzpatrick offers tips, tricks, and must-do’s when you are active on social media.
- The Art of Social Media website: Take a quiz to discover your own level of social media knowledge, download all the links and resources mentioned in the book, or connect with the authors on the book’s website.