Bonnie Zink

Knowledge mobilization, writing, and social media top the discussion list.

Bonnie Zink - Knowledge mobilization, writing, and social media top the discussion list.

Fun with Data: Google Analytics for Marketers

GA_LogoKnowledge mobilizers aim to deliver the right message to the right people at the right time. How do we know how to do this? We measure every action. The magic of digital communications is that every single action is measurable. We know who clicks on a link, how long they spend on a web page, whether an email is opened or not, and if our content is shared. We know how people arrived at a website and if they watched a video or downloaded a report. Social actions, like a retweet on Twitter or a share on Facebook, are trackable. The digital age provides us with lots of data that helps us understand whether our promotions are working or not and how to be more effective at getting our message heard in an increasingly noisy digital world. Google Analytics is the tool that helps us figure all of this out.

What is Google Analytics?

Google Analytics is a powerful tool that uses data to deliver useable reports about what we do online, how we do it, and when. It collects the data and uses it to provide easily understood reports that tell us how to grow our networks or improve a mobile app. It provides the answers and insights we need to improve our digital presence.

Why Learn about Google Analytics?

People do a lot on the internet. They watch videos, read web pages, download files, and a host of other activities. Knowing how they find content and what they are looking for makes it easier for us to deliver the right content at the right time. Google Analytics helps us collect the data that tells us about these activities.

Google Analytics helps us understand:VisitsbySocialNet

  • Who our audience is: Analyze visitor traffic and figure who interacts with what content.
  • What our audience wants: Figure out what they’re looking for and what they like.
  • Where our audience is: Knowing where our audience is and where they come from can be just as valuable as knowing who they are.
  • When our audience is online: Knowing when to deliver content is important and helps us deliver the content that our audience wants and when they want it.
  • Why our audience is interested in our content: Knowing why our audience engages with our content helps us to continue to deliver the content that appeals to them.
  • How our audience consumes content: Knowing how our audience prefers to consume content helps us create the content that matters to them, whether it is reading research reports, downloading plain language fact sheets, listening to a podcast, or watching videos.

Learning how to put the power of Google Analytics to work.

Keeping up-to-date with the latest trends in capturing and manipulating data is nearly a full-time pursuit. Wading through the overwhelming amount of content online is daunting and next to impossible. Let’s make it easy.

mikeMike Klein, owner of Meshy Communications Inc. in Saskatoon, SK, specializes in delivering quality learning opportunities. His latest workshop, Digital Analytics for Marketers, helped participants understand the importance of capturing data and how to transform that data into valuable reports that are easily understood by their teams and superiors.

This three-hour, hands-on, interactive workshop helped us understand:

  • the core principals of digital analytics
  • the importance of developing the right metrics and how to use the data to tell a story
  • how to build an effective measurement plan
  • how to set up a Google Analytics and the marketing dashboard
  • A/B testing and optimization
  • best practices for collecting data, including URL tagging and using events
  • the marketing funnel and how users move through it

Would I do it again?

Who can resist an invitation like this?

 ”Put on your propeller hats and grab your pocket protectors. It’s time for a half day of data fun and marketing goodness.” (Mike Klein, Meshy Communications Inc.)

With tablet in hand, smart phone and laptop in tow, I eagerly joined marketers, communicators, and knowledge mobilization professionals from Saskatoon to learn from an expert. Mike lived up to his reputation and our expectations and delivered the knowledge we needed to know.

Mike brought his expertise, enthusiasm, and unique vision to the room and taught us everything we needed to know about using Google Analytics and putting to work for us. It is not just about measuring the numbers, but about how we use what the data is telling us to improve our digital presence. Whether we are selling a product or promoting an idea, Google Analytics has the power to help us reach our goals.

Yes! I would definitely participate in another one of Mike Klein’s workshops and I highly recommend them to you. His passion compliments his expertise and makes learning fun and easy. His hands-on style helped me create a Google Analytics dash board that delivers exactly what I need to help you understand the power of the digital age.

Ladies Learning Code

We all like to start the new year off right and greet January with renewed enthusiasm for and a refreshed view of the work we do and how we do it. I met January 2014 with careful contemplation of the year past and thoughts of improvement in 2014 . I spent time considering my actions of 2013 and whether they brought me closer to my goals. I continue to think about where I want to be and the actions I need to take to get there. It is very clear that continuously learning new skills remains at the top of my “key actions” list and it didn’t take long for a brilliant new learning opportunity to land in my in-box: Intro to HTML & CSS (Saskatoon Edition) from Ladies Learning Code.

Who is Ladies Learning Code?

Ladies Learning Code “is a women-run-not-for-profit group working to empower everyone (youth, women, and men) to feel comfortable learning beginner-friendly technical skills in a social, collaborative way.” This group began in Toronto, Ontario, and has recently developed a presence in both Regina and Saskatoon, Saskatchewan.

Find out more about Ladies Learning Code by following them on Twitter (#ladieslearningcode), joining the conversation on Facebook, visiting their website, or by sending them an email.

Intro to HTML & CSS (Saskatoon Edition)

Why HTML and CSS?

Why did I decide to embark on this very steep learning curve and develop skills with HTML and CSS? These two computer languages are the backbone of the internet. HTML provides the structure and CSS makes it all look gorgeous. Skill and knowledge with these two languages are a must when working on web development, developing marketing material, understanding web applications, and creating engaging blog material. These activities are present in my daily practice of mobilizing knowledge.

What did I learn?

This seven-hour workshop began with introductions. The instructor, the talented Pearl Chen (check her out on Google+ and Twitter), spent the day sharing her experiences and knowledge. We worked along with her as she explained the how and the why HTML and CSS. She led us through, line by line, the development of an HTML & CSS based document. By the end of the day, we each had a lovely new profile page that was created by writing code with HTML and CSS – no “what-you-see-is-what-you-get” (WYSIWYG) software for this crowd!

I learned:

  • basic techniques and concepts that are transferable to other programming languages

  • the building blocks of how HTML and CSS work together to create a richer, more robust, online experience

  • how to create a rich website with images, video, and a CSS-defined layout

  • about the resources available to help me continue my learning process and put these skills to work

How did I learn?

The style of the workshop was new to me. Tables that seated five people included room for four learners and a mentor. The job of each mentor was to field specific and detailed questions about the process of creating HTML and CSS documents from the participants seated at each table. Each mentor was expertly skilled in both languages and eager to share their knowledge.

This mentor-enhanced process allowed Ms. Chen the ability to instruct without interruption. The small ratio of mentor to leaner (1:4) created micro-environments where everyone’s questions were heard and addressed. Working in small groups on individual projects might seem solitary, but this format created a social and collaborative learning enclaves conducive to individual and group learning.

Will I join another Ladies Learning Code workshop?

Yes! I am looking forward to continuing my learning journey and further embracing the world of HTML and CSS. I look forward to wrapping my head around JavaScript in the future. This workshop helped me overcome my fear of all things code and has given me the skills to understand my actions within a proper context. I invite you to join me.

Check out the events offered in your area and jump into a brand new way of working in and understanding the digital age.

Interface: Where research meets action, who should do what? (Dec 2013 #KMbChat)

Join us on December 11, 2013 at 11:00 am EST for the December 2103 #KMbChat. We will be talking with Sarah Morton and Karen Mountney-Smith, from the Centre for Families and Relationships at the University of Edinburgh, about Interface: Where research meets action, who should do what? Join the conversation by following @KMbChat and @CRFRtweets on Twitter; then, point your browser here to follow the hashtag, #KMbChat.

  • Have you missed a previous #KMbChat? Check out our archive page to access complete PDF transcripts of the previous chats.
  • Do you have an idea for a future #KMbChat? Send it to me at bonnie@bonniezink.com.
  • Are you unsure as to how to participate in a tweet chat? Check out this previous post on the what and how of tweet chats.

 ~~~

Sarah Morton is the co-Director (Knowledge Exchange) at the Centre for Families and Relationships at the University of Edinburgh. Karen Mountney-Smith is the Project Director of the Evidence Request Bank at the Centre for Families and Relationships at the University of Edinburgh.

CRFR

The Centre for Research on Families and Relationships (CRFR) is a consortium research centre based at the University of Edinburgh. This centre develops multi-disciplinary work programmes that reflect current issues and trends. Find out more about the work of the CRFR at http://www.crfr.ac.uk.

Happy Tweeting!

  • Easily follow hashtags and users on Twitter with HootSuite. Sign up for free and begin making better use of your time today.
  • Already using the free version of HootSuite? Ask me about going pro and manage your digital life like an expert! Upgrade now.

 

Let’s Talk… A review of UNmarketing by Scott Stratten

UNmarketing

Social media is social first and media second. I firmly believe this and so does Scott Stratten. It really is all about conversation. It is simple – talking to people. Stratten brings traditional concepts, like talking to people, out of the past and reminds us all that working in the digital age is about people connecting with people. UNmarketing is a must read for everyone working in today’s increasingly digitized environment.
     Social media operates in real-time and allows us to put our thoughts out there for all the world to see (and comment on), helps us tell our story, and opens the door so we can easily make the connections that matter by building relationships.
     Marketing is no longer in the hands of the few (marketers and board room meeting attendees, bureaucrats, decision and policy makers), but in the hands of everyone who talks to anyone. Customers, clients, front line administrative staff, human resource specialists, CEOs, and call centre employees hold the power to help your enterprise succeed. They talk to people about you. They hire the people who will drive your success. They put out fires on your behalf. They join the conversations that matter to you. Whether your organization is on social media or not, these conversations are happening. It is up to you to join those conversations and begin building the relationships that matter.  It is time we understand that we no longer control our message, but we can help shape it by actively engaging with people.
     Whether you are a marketer for a corporation, an individual looking to expand your network, or a solo entrepreneur in need of a “water cooler” space, this book is for you. Travel through the digital landscape and discover what a common sense approach to business and marketing can do for you!
     The digital landscape is constantly evolving and ever-changing. It is not static. Just like us humans, it grows, it expands and it changes with each new idea and conversation. The power of this communication medium is yet untapped, but with authors like Scott Stratten working to bring common sense to this new way of working and communicating it will become even more powerful. Stratten, through his panache, wit and gift for the ironical, brings the power of social media to the people (yes, that would be you and me).
     A colleague and friend first recommended UNmarketing to me while I was updating my social media resource list. I prefer Canadian examples of success, Canadian thought leaders in the social media space, and Canadian experts to be present on my resource list. I sent a request for resources out to my Twitter (@bonniezink) network and I got bombarded with resources, the most recommended being this book.
     Stratten  proves that Canadians do indeed have talent and are worth celebrating. He an internationally recognized expert on social media and marketing (rather, UNmarketing) and his message is all about talking to people and connecting with each other in the digital universe.
     Through Stratten’s unique insights into life and work in the digital age I have UNlearned:
  • that I control the message
  • that it is okay to ignore what I hate
  • that promotion is in the hands of the promoters and marketers
  • that I decide how others perceive what I do and how I do it
     Stratten, through examples of what works and what doesn’t based on real world experience,  showed me that:
  • it is okay, even necessary, to join the conversation, no matter where it is happening
  • things I hate, like online gaming (yes, this is for those of you who play Farmville (or any ville) on Facebook) and other digital platforms, have power and should not be ignored
  • thinking differently pays off
  • we do not decide how people view us, but our value and worth are determined by what people think about what we do, how we do it, and where we do it
     In short, I give this book the highest recommendation. Anyone interested in working, living, and playing in the digital landscape ought to read this book. Next on my reading list? The Business Book of Awesome: How Engaging Your Customers and Employees Can Make Your Business Thrive. I am looking forward to the release of Stratten’s next book: QR Codes Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business into the Ground.
 
     Looking for more Scott Stratten? Check out his blog, his UNpodcast, and many other resources on http://www.unmarketing.com/.
  • What are your favourite Canadian resources about social media, marketing, and living and working in the digital age?

RTNA 2013 Conference

KT Inspiring Change

Inspiration …

Practice …

Solutions …

Learning from colleagues about the challenges involved in mobilizing knowledge and discovering the solutions to those challenges is what the Research Transfer Network of Alberta (RTNA) conference, KT (Knowledge Transfer): Inspiring Change, is all about. 2013 promises to deliver this and more.

Social Media workbook_Page_01

Fleur Macqueen Smith, Knowledge Transfer Manager, Healthy Children research team with kidSKAN, and I will be sharing our knowledge about how social media and knowledge mobilization work together to help researchers tell their stories and create the connections that matter.

Social media is here to stay, so if you haven’t embraced it as part of your knowledge mobilization  toolbox, it’s time to consider it. We will guide your efforts to create a social media strategy that works for you. This workshop will help you understand how to:

    • determine the target audiences you want to talk to
    • decide which social tools to use
    • create engaging content
    • measure your progress

Join us in Banff, Alberta from October 9 to 11, 2013 as we share what we know about Using Social Media Effectively in Knowledge Mobilization Strategies. The preliminary program is now available and registration is open.

*Space is limited, so please register early.*

Let’s begin the conversation! Follow #ktnconf or #RTNA2013 on Twitter to stay up to date with the latest happenings about this conference.

 

Getting your message heard in an increasingly networked world

The Who, the What, and the Why of Social Mediawebinar delivered to the Thoracic Network of Alberta and North West Territories on September 21, 2012 via Air Exchange continuing education webinar.

Are e-books actually weightless?

ImageSummer is upon us and finds us all working hard to de-clutter our desks. This is the perfect time to introduce you to a fellow paperless enthusiast, David Whitehead. David is a renovated engineer working in human resources on leadership development and currently lives in Switzerland. 

 
David and I have embraced a paperless lifestyle and make use of many tools, including Evernote, to declutter our lives and manage the information that is important to us. We collect information in many formats, including e-books. In this guest post, David muses about mobile technologies, and uses a bit of science to help him discover whether or not e-books actually make your iPad weigh more. 
 
Enjoy the read!

E-book weightless?
 
I have always been keen on e-books. I have struggled in the past to make an Ipaq 3660 usable for reading books and migrated through many devices, including one of the first with e-ink: an Irex Illiad. Today, I’m on the third generation iPad with the marvellous retina display and I have a paper-white Kindle. I use e-books extensively for my leadership counselling and training. Over the years, I’ve acquired some 1,200+ e-books.
 
I’m curious about different perspectives on technology. A few months ago I was explaining to a work colleague that I had about 1,000 e-books on my iPad. He asked in  all seriousness, “Does it weigh more?” Knowing he was technically challenged I did not  laugh out loud and just made a small smile and said, “No, of course not.” Later that night, I pondered the question and came to the conclusion that maybe the iPad would weigh just a tiny bit more and wondered “how much more?”
 
I found that John Kubiatowicz at the University of California had worked out that, per bit for the stored content of an e-book, the energy needed is 10 to the minus 15 joules. This is the higher energy needed to keep the bit at a specific value rather than just wander around doing its own thing and minding its own business. Once the bit has been set to a specific value there is higher energy needed to keep it there.
 
This is the key to working out the extra weight my Amazon library of e-books. First, a caution: I am not a physicist or mathematician. So, the numbers below are approximations to an order of magnitude or two (roughly!!).
 
Who has not heard of Albert Einstein? Of those who have, many do not know that he lived in Bern – my home town in Switzerland. Einstein lived  at Kramgasse 49 in Bern’s old town (a UNESCO World Heritage Site) from 1903 to 1905. Today, this is a charming small museum to Einstein’s life and work. On Sept. 27, 1905, Albert Einstein‘s paper “Does the Inertia of a Body Depend Upon Its Energy Content?” was published. It was the last of four papers he submitted in 1905 to the scientific journal “Annalen der Physik.” His first covered the photoelectric effect, the second had experimental proof of the existence of atoms, and the third was about special relativity. The final paper introduced m = E/c(squared), later converted to its famous form. It was an especially productive year for Albert.
 
Everyone knows this famous formula: E=MC(squared). It is arguably the most famous equation in the world; however, ask people what is C and you might get some strange guesses. I tried it and got colour, capacitance, and someone else who remembered some physics, if not in the right way, said “a coulomb.” Of course, the speed of light is known as “C”. It is a constant of the Universe. It remains at 299,792,458 metres per second, or about 186,282 miles per second (in an absolute vacuum). To make calculations easier we often use 300 million metres per second. C comes from the latin  word Celeritas meaning ‘Speed’, ‘Fast’ or ‘Swift’. It wasn’t always used for the speed of  light. Einstein originally used the letter “v”, but it came into common usage in the early 20th century and Einstein switched to the letter c in 1907.
 
E=MC2 sculpture at The Walk of Ideas in Berlin, Germany which was a set of massive art works to celebrate the World Cup in 2006.
 
Now, to get back to my e-books. I know the energy needed to store a bit and I know how many of these little bits are in my Kindle library as the iPad kindly tells me how much. I also know how big C is which when squared is a seriously big number: 90,000,000,000,000,000. That’s really enormous. USA total public debt in end of 2012  was about $16,000,000,000,000 ($16 trillion) C squared is 5 million times bigger!
 
So, we can plug these into the World’s most famous formula and use the energy of a bit  and multiply that by the size of my e-book library and also make an assumption that each bit is needed to be stored at the higher energy level. I get the result of an additional weight of my library of around 10 to the minus 18 grams or a billionth of a billionth of a gram or one thousandth the weight of an average human cell. Not something to worry too much about, especially as each time I touch the iPad screen I probably transfer hundreds of times more weight from cells of my fingers. I may have lost or added a zero there – either way it’s a tiny, little, teensy-weensy bit of extra weight. But, it does weigh more.
 
Now another perspective is a piece of paper weighs in around 5 grams. If each e-book  needs 100 pages then that’s ½ kilogram and my 1,200 books weigh in to the equivalent  of about 600kg (not counting the extra weight of the ink or book covers or the little price  stickers.
 
I can comfortably carry 20kg over short distances. So, to tote my library around I need 30 David’s at my service. Each David would carry about 40 books and could probably find the exact book I asked for in about 10 seconds or less. So, in about 5 minutes of „David time used“ I could get the book I wanted.  An Ipad takes about 5 seconds. These  David’s would on average consume about 200 calories per hour or just over 600 kilo-joules per day. They also would produce about 2.7kg of carbon dioxide per day – so having the 30 Davids carrying my library around would not be very environmentally friendly. Especially since if I travel anywhere then I would need a small train. And, I would probably have to pay the 30 Davids as well !
 
Einstein’s formula shows that mass and energy are equivalent. So, just how much energy could we get out of converting my iPad fully into energy and would it be enough to boil water for a cup of tea ?
 
Again, we can plug in data and see that one gram of mass is equivalent to:
 
90,000,000,000,000 joules (90 terajoules or 10 to the power 12) =  about 25 million megawatt-hours (since power is energy used over time)
 
According to Apple, an iPad weighs in around 662 grams for the one with wifi and cellular. So, that makes about 16 billion megawatt hours. Let’s make the calculations a bit easier and use this handy calculator.
 
Another way of looking at it is this: 
 
New York uses on average around 15,000 megawatts or about one 2,000th of the possible energy in an iPad
 
Wow !
 
BUT (and this is a BIG but), the conversion of all the possible energy in an iPad’s mass  is not possible. The current ideas of doing this revolve around anti-matter which is rather rare and what we’ve made so far takes more energy to make. In the atomic bombs we have less than one gram of each kilogram gets converted into energy. The Trinity atomic test bomb had around 6 kilogram of plutonium and about 1 kilogram of this fissioned into lighter elements weighing about 1 gram less. This ONE missing gram got converted into radiation and kinetic energy (heat and blast).
 
Please note these numbers are estimates and sometimes guesses; don’t base your country’s energy production policies on them.
 
Next, I plan to look at just how many e-Books I need to buy to avoid the environment impact of cutting down trees and offsetting the impact of building an iPad …

Knowledge mobilization and measurement tweechat #KMbChat

#KMbChat

#KMbChat March 2013

The latest tweetchat on knowledge mobilization was another success. On March 28, 2013 knowledge mobilizers gathered via Twitter and shared their knowledge, discussed challenges knowledge professionals face, and celebrated successes.

The Participants:

Knowledge mobilizers joined #KMbChat from Toronto (Ontario), Antigonish, (Nova Scotia), Minneapolis (Minnesota), and many points in between. They are professionals working directly or indirectly with knowledge and help form the connections that matter. Anyone interesting in learning how to tell a story with knowledge and moving it into the hands of those who can use it to affect positive social change is welcome to join by following the #KMbChat hashtag.

Unfortunately, I missed March’s #KMbChat. I would like to take a moment to thank Lyndsay Foisey for moderating the tweetchat. She is a wealth of knowledge and experience and we are privileged that she us so willing to share it with us. Don’t forget to follow Lyndsay on Twitter: @Lyndsay_Foisey.

The Questions:

The daily practice of a knowledge mobilizer is filled with creating connections and activities that help promote the creation of and the sharing of knowledge. We often wonder how successful our activities are. Measuring our activities is the only way to find out. With this in mind, #KMbChat’s knowledge mobilizers discussed:

  1. What’s the difference between monitoring and measuring your #KTE (social) efforts?
  2. Is it important to determine whether you are measuring the use of knowledge or the impact of knowledge?
  3. How important are  your goals and objectives when determining your evaluation strategy?
  4. What hard or soft metrics are valuable when determining the success or failure of #KTE or #KMb efforts?
  5. What are your favourite measurement tools?

These questions inspired conversation and sharing, but the most interesting part of these tweetchats are the side conversations and the ability for people to connect with each other. Discussion is only the beginning!

The #KMbChat:

The full transcript of the March 28, 2013 tweetchat on measurement is available in an easy to read and manage PDF:

March 28, 2013 -#KMbChat Measurement

The #KMbChat topics vary and we want to help you discover the knowledge among your colleagues and to enable you to add your own voice and experience to the wealth of knowledge out there. Invite your friends and colleagues to join us on the fourth Thursday of each month.

The next #KMbChat is April 24, 2013 at noon (EST). 

Let us know what you’d like to talk about by leaving a comment or by emailing me at bonnie@bonniezink.com.

Happy Mobilizing!

Community Manager: Hive mentality or recognized profession?

0988359901Buzzing Communities: How to Build, Better, and More Active Online Communities
by Richard Millington
Pulbished by: FeverBee
Review by Bonnie Zink
$9.99 (CDN) ISBN: 278-0-9333599-0-1
The time has come for community management to become a professional discipline,” writes Richard Millington, London-based community management authority and founder of FeverBee.com, home to the Pillar Summit – an exclusive community management training course – and the leading online resource blog about communities. Millington is known for advocating for change in the way we build and manage communities and for providing thoughtful, concise, and useful information on how to manage communities successfully.
Millington’s latest book, Buzzing Communities: How to Build Bigger, Better, and More Active Online Communities (Amazon.ca), holds true to this well-established reputation. It is an easy-to-follow “how-to” manual about the management of online communities. Each chapter provides a well-organized list of actionable items and encourages community managers to rethink the “why,” the “what,” and the “how” of our daily activities. A thorough read of this book not only encouraged me to ponder the mechanics of what I do as a community manager, but also to consider this:
  • Isn’t it time we consider ourselves as professionals by working towards showing and proving the success of our efforts?  

 

In today’s increasingly networked and digitized world professionals seek out quality and valuable experiences. They come together over ideas and causes. They share these experiences with and learn from other colleagues around the world. They find that they are part of a community that not only helps them meet their professional goals, but also encourages them to step a little further down the learning path, appreciate acquiring new knowledge a little more, and to use the knowledge and experiences of professionals around the world to improve their daily practice. Ultimately, this is why we join communities, but why do we stay involved?
It is well known, and generally agreed upon, that communities are no longer bound by geography. Through the magic of technology professionals collaborate, connect, and create with anyone, anywhere, and at anytime. They do this by joining online communities that grow up around place, interests, causes, and shared practices. Have you ever wondered who keeps these communities running smoothly? Who keeps the content fresh? Who encourages new membership and facilitates continued connectivity among existing members?
The answer is the behind-the-scenes community manager. We have toiled in the darkness of the hive since the concept of community began. We are the worker bees behind the community. We organize. We create. We encourage. The time has come for us to step out of the shadows of the hive and show the value of what we do. Many of us have questioned the “how” of showing value and Millington provides us with not only the answers, but how to turn our efforts to the activities that result in success for ourselves, our profession, and our communities.
Millington shows us in each well-organized chapter how to measure success. He provides a list of actionable information that show community managers the value of what they do, how to measure that value, and how to use those measures to improve their community. Showing value is about planning where you want to go, setting goals or benchmarks that show where you are, and implementing the activities that help you to reach your goals. It is about measuring the right activities at the right time. It is about putting effort into those activities that lead to success. It is also about demonstrating value through cold, hard facts.
Millington relies on scholarly research to support eight concepts that every community manager ought to consider: Strategy, Growth, Content, Moderation, Events & Activities, Relationships and Influence, Business Integration, and User Experience. After explaining what these concepts are and why they are important, Millington provides tips on how to implement them to improve your community, and then follows up with specifics on how to measure your success. Millington then shows these concepts in action by exploring how a number of thriving online communities use these concepts to both provide increased value to the community as well as to show the value (or return on investment) of belonging to the community and the community manager’s activities.
Millington describes online communities as those that “allow for the detailed development of relationships that form the basis of connections.” Although social media opens the door to new relationships, allows access to new ideas, and even helps facilitate collaboration between colleagues, social media does not allow for the time and effort necessary for the formation of strong relationships or connections. Recognizing this, Millington stresses that communities need a healthy dose of real time interaction. Events “play an essential role in the growth and development of communities,” says Millington. They allow for fun and bonding and make the connections stronger.
 
Buzzing Communities finishes with a review of the importance of situating your community within the proper ecosystem, considering a community’s competition (existing online communities), considering the audience (or members), and closes with a wrap-up of what community management success looks like. This book will help community managers improve their practice, become more proactive and less reactive, prove the value of their activities. Buzzing Communities will help you to develop better communities and show clients and organizations how valuable you really are!
  • Keep the conversation going and connect with Richard Millington on Twitter: @RichMillington
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