Craft a Creative Business: Making & marketing a successful creative business
by Fiona Pullen
Published by Search Press Ltd (2015); 240 pages (paperback)
I bet you are wondering why I am reviewing a book about crafting a creative business. I bet you wondering what a business book about crafting has to do with knowledge mobilization. And I bet you are also wondering how this book could be useful to you. Let’s explore that a bit, shall we?
Most of you know that I knit, I sew, I write, I crochet, and I create. These creative endeavours allow me to see a vibrant and exciting world and help me make sense of it. As the weft and warp threads of a fabric work together to create a strong fabric, so do the connections and collaborations with professionals (like you) work together to form a strong network of professionals working to tell a story about the issues and concerns that matter to you. Part of moving your knowledge and successfully telling that story is making use of today’s modern digital tools.
Online communications, notably dubbed social media, have enhanced our ability to connect and collaborate in ways we couldn’t imagine a few short years ago. Social media help us remove geographic boundaries, experience different world views, and connect with like-minded professionals and organizations across the world. As more and more of our colleagues and peers begin to use social media, connections and collaborations easily develop. New partnerships form. We work together to bring develop innovative solutions to the problems we face every day. We learn from each other and bring creative approaches to our own work.
Why read this book?
So, why am I reviewing Fiona Pullen’s Craft a Creative Business book? It is filled with tidbits of information about creating and running a business that you can easily put into practice. Pullen’s clear language writing style makes complex business concepts easily understood by professionals of all levels of ability. She not only provides sound advice on developing a business, but shares lessons learned from her own experience as a business woman to show you how tools like social media can help you promote yourself and your work. Her story has a lot to offer knowledge mobilization professionals working to incorporate effective social media practices into their own daily practice.
What is this book all about?
The book is divided into six sections that help entrepreneurs decide where to start in the process of developing a business, explains why understanding the legalities of operating a business are important, highlights the benefits of professionally presenting a business both online and off, explains the ins and outs of selling online and offline, and – most importantly – explains the strategic use of digital media.
Each section is complete with resources, activities, and advice from successful creative business owners around the world. Top tips and a list of further reading and links accompanies each section. Most of you will want to make special note of the sections on social media and online marketing.
It is the social media section that I’d like to draw your attention to. Many of you are just beginning your digital journey and Pullen provides clear and powerful advice about social media, from which platforms to use to developing a digital strategy.
Who should read this book?
Whether you are just beginning your digital journey or have used social media to tell your story for a while now, you will find sound advice about:
- Choosing the most effective social platforms
- How to use social media to tell a story
- The importance of providing valuable content to your network
- The value of building strategic networks
- The dos and don’ts of being social
- Developing effective profiles
- How-to sections on some of the more popular platforms, like Facebook, Twitter, and Pinterest
- Participating in and developing online communities
- The power of effective blogging
- Attracting followers and encouraging engagement
- Managing your social media with tools like Hootsuite, Tweetdeck, and Evernote
- Understanding SEO and how to make use of it
This read will benefit many of you as it explains the ins and outs of being social in clear language and makes sense out of making it work for you. Pullen includes easy-to-implement activities that help you get set up on social and think through a strategy that will help you tell your story.
Where can you buy the book?
I must note that this book is published in the United Kingdom and that Pullen is a successful business woman working in the United Kingdom (find out more about her on her website
). Even though the context is about the way things are done in the United Kingdom, the content is easily transferable to all professionals, like you, working around the world.
The book is available for order from:
Pullen provides a lot more information about the concepts she talks about on the Craft a Creative Business website
. Explore the book, access downloads, learn about digital marketing techniques, and browse her expert blog where she talks about issues and benefits of running a business.
Are you still scratching your head about this whole social thing? Let me help you make social media work for you. Let’s keep the conversation going: