Bonnie Zink

Knowledge mobilization, writing, and social media top the discussion list.

Bonnie Zink - Knowledge mobilization, writing, and social media top the discussion list.

KM in the AM (Saskatoon) Event (November 25, 2014)

Knowledge Mobilization (KM) Conversation Café

KMintheAM_coffeecupWhen: November 25, 2014; 08:00 – 10:00

Location: Station 20 West, 1120 20 St W, Saskatoon, SK

Register by emailing your contact information to bonnie@KMintheAMyxe.ca

Join us on November 25, 2014 for our networking event, “KM Conversation Café.” You are invited to join the conversation that matters to you!

Find out more!

October 2014 #KMbChat PDF

#KMbChat LogoKnowledge mobilizers (KMb ers) from around the world joined #KMbChat on October 23, 2014 at noon EST for a conversation about knowledge mobilization (KMb) and knowledge translation and exchange (KTe) training & support needs. This discussion was moderated by and highlighted the work of the Ontario Problem Gambling Research Centre, (@OPGRC).

This #KMbChat featured the OPGRC’s student workshop series “Moving Research Forward” and a discussion of how to best create training and support for #ProblemGamblingKTe.

Our first bilingual #KMbChat is on November 20, 2014 (noon EST)

Knowledge Mobilizer (#KMb er) Professionalism and Training

Equipe renard - logo final

Join the Équipe RENARD team (@EquipeRENARD) and the CLIPP (@Le_CLIPP) for a conversation about knowledge mobilization (KMb) professionalism and training on November 20, 2014 at noon (EST).

This is our very first bilingual #KMbChat! Discussion questions will be released in both English and French from @KMbChat. We will explore:

  • Should knowledge mobilization (#KMb) be considered a professional in its own right?
  • Is there a need for a professional organization or certification for #KMb practitioners?
  • Who ought to be charged with the delivery of #KMb educational and training opportunities?
  • And much more!

Équipe RENARD is the first Québec cross-disciplinary group devoted to studying knowledge transfer (#KTe) in the field of social interventions, specifically with regard to educational, health, and community services. The acronym RENARD stands for Recherche sur les Effets Non-Académiques de la Recherche et ses Déterminants, which means in English, research on the non-academic effects of research and its determining factors. Find out more…

LOGOThe mission of the CLIPP (focal point on psychosocial intervention and prevention, in french) is to make accessible the knowledge produced by the research and the practice milieus to increase its use in order to facilitate better decisions, best practices and the emergence of social innovations that can improve the quality of life of individuals and communities. Find out more…

#KMbChat LogoWe are holding #KMbChat one week earlier than usual and hope you will join this important conversation about what #KMb professionalism means to you and the type of training opportunities you need to help you become a professional knowledge mobilizer or improve your daily practice.


Professionalisation et formation en transfert de connaissances (#TC)

Equipe renard - logo finalRejoignez l’Équipe RENARD (@EquipeRENARD) et le CLIPP (@Le_CLIPP) pour une conversation sur le professionalisation et la formation en #TC, le 20 novembre 2014 à midi (heure de l’est).

Ce KMbChat sera le tout premier à être bilingue. Les questions seront posées en anglais et en français par @KMbChat. Nous explorerons les sujets suivants:

  • Le transfert de connaissances (#TC) doit-il être considéré comme une profession à part entière?
  • Une certification ou une organisation professionnelle sont-elles nécessaires pour les praticiens du #TC ?
  • Qui devrait être chargé de l’éducation et de la formation en #TC ?
  • Et bien plus encore!

L’Équipe RENARD est le premier regroupement transdisciplinaire québécois consacré à la recherche sur le transfert de connaissances (TC) dans le domaine des interventions sociales, notamment dans les secteurs éducatifs, socio-sanitaires et communautaires. L’acronyme RENARD signifie équipe de Recherche sur les Effets Non-Académiques de la Recherche et ses Déterminants. En savoir plus…

LOGOLa mission du CLIPP (Centre de Liaison sur l’Intervention et la Prévention Psychosociale) est de rendre accessibles les connaissances issues des milieux de la recherche et de la pratique, afin d’en accroître l’utilisation et de favoriser de meilleures décisions, de meilleures pratiques et l’émergence d’innovations sociales pouvant améliorer la qualité de vie des individus et des collectivités. En savoir plus…

#KMbChat LogoNous tiendrons le #KMbChat une semaine plus tôt que d’habitude ce mois-ci et nous espérons que vous vous joindrez à cette importante conversation sur la professionnalisation du #TC, ce que celle-ci signifie pour vous et quels sont les besoins en matière de formation ou d’éducation  pour vous aider à vous améliorer en tant que professionnel du #TC ou en former de nouveaux.

October 23 #KMbChat – Moving research forward with @OPGRC

#KMbChat LogoJoin us on October 23, 2014 at noon EST for a conversation about knowledge mobilization (KMb) and knowledge translation and exchange (KTe) training & support needs. This discussion will highlight the work of the Ontario Problem Gambling Research Centre, (@OPGRC).

 

KMbChat landscape_v2This #KMbChat builds on the OPGRC’s student workshop series “Moving Research Forward” with a discussion of how to best create training and support for #ProblemGamblingKTe.

More about OPGRC

The Ontario Problem Gambling Research Centre (OPGRC) is an independent KTe organization with a vision of eliminating harm from gambling. OPGRC is dedicated to translating the best evidence from around the world to inform leading-edge responsible gambling policies, standards and practice. As a leader in problem gambling research and KTe, OPGRC builds capacity in both these areas in Ontario, Canada and internationally through collaborative partnerships.

Find out more about OPGRC and their work.

2014 Online KT Conference: Effective Media Outreach Strategies

Join me from 12:15 to 13:00 (Eastern Time) on October 29, 2014 as we peek behind the magic curtain and use concepts and methods you are already familiar with to demystify the strategies and tools of communicating in today’s increasingly digitized and noisy landscape.

B.Zink

Goals or Objectives: Getting to the heart of the matter

In the first post of this series, Figuring the Why Before the How, we figured out what resources you have, began thinking about what social tools are right for you, and reviewed the various assets you have at your disposal when implementing your social strategy. Now, let’s think about what you are trying to achieve and align those goals and objectives with those of your organization’s overall communication and knowledge mobilization strategies.
     Let’s get to the heart of the matter and think through our social media goals and objectives. This is your chance to get as detailed as you wish. These goals and objectives will inform later stages in the development of your social media strategy. They will help you figure out what tools you will use, identify your audience, create your content, and determine what metrics to monitor.
     You’ve set goals before. You’ve incorporated those goals into some sort of strategy before. You’ve developed plans to achieve your goals. And, you’ve even put that plan into action.  This is exactly what you need to do in the second step of developing your social media strategy. It is time to put your analytic skills to work and create some actionable objectives that link to your goals.
     First, let’s review a bit of terminology. Goals and objectives are two terms that are often confused when discussing strategy. They are two very different concepts:
  • Goals: 
    • broader than objectives
    • general intentions towards the attainment of something
    • define an achievement or accomplishment
    • not specific enough to be easily measured, intangible
  • Objectives:
    • specific targets that help to achieve the goal
    • clear, detailed, and measurable
    • short time frame
     In order to effectively hone your social media strategy, it is important to understand your overall goals and ensure that they work with your organization’s greater vision, mission, and goals. Then, think about the actions and tasks, or objectives, it takes to achieve those goals. Creating clear and detailed goals and objectives are key to measuring your success later on.
     You may want to mobilize community around an idea, issue, or event. You may want to create buzz or excitement about your research. These general, overall goals define an achievement or accomplishment and are much too broad to be measured effectively. This is where we unpack the goals and determine the specific tasks, or objectives, will help us achieve those goals.
     One of the most popular methods of goal and objective setting is the SMART method, first introduced by Peter Druker in his 1954 book The Practice of Management. Since then, the SMART method has been adapted to many situations – including social media. SMART stands for:
 SMART

Consider how your objectives support or link to your goal. Let’s restate your objectives so that they are specific, measurable, achievable, realistic, and timed –> SMART!

Goal: Increase awareness about [research topic]

Objective: Increase awareness by 10% in the next six months using a targeted social media campaign to complement our traditional media activities.


Let’s continue the conversation:

  1. What method of goal setting do you use in your daily practice?
  2. How have you transformed your objectives into an actionable and measurable plan to achieve your goals?
  3. How have you reconciled your goals and objectives with those of your organization or institution?

September 25, 2014 #KMbChat PDF

#KMbChat LogoMany of you joined the conversation about Content Curation on September 25, 2014 at noon EST on Twitter. We discussed how NewsanaPlus could help curate the content we need in an efficient, timely, and accurate way.

This #KMbChat featured the expertise of Ben Peterson (@benpetey), co-founder of NewsanaPlus (@mynewsana). He shared his knowledge and participants went away with a few new tools to add to their curation tool boxes.

Newsana+ Start your own newsmag copy


 

  • Did you miss out on the live chat? The PDF of the chat is ready for your review.
  • Are you looking for information about a past chat? Check out our #KMbChat Archives.
  • Do you have an idea for a future #KMbChat topic? Email me and we’ll make it happen.

Special Edition #KMbChat PDF

#KMbChat LogoThank you to everyone who joined us for our special #KMbChat on September 29, 2014. The discussion was lively and, once again, each of you helped make it a success.

Dr. Carol Campbell (@CarolCampbell4), Dr. Katina Pollock (@DrKatinaPollock), Dr. Patricia Briscoe (@KNAER_RECRAE), Shasta Carr-Harris (@ShastaCH), and Sofya Malik (@SofyaMalik) from the Knowledge Network for Applied Education Research-Réseau d’échange des connaissances pour la recherche appliquée en éducation) (KNAER-RECRAE) for a lively discussion about effective knowledge mobilization (KMb) practices that support the use of your research by practitioners and other stakeholders.

  • Did you miss out on the live chat? The PDF of the chat is ready for your review.
  • Are you looking for information about a past chat? Check out our #KMbChat Archives.
  • Do you have an idea for a future #KMbChat topic? Email me and we’ll make it happen.

KNAER_RECRAE

UNselling: The New Customer Experience

Scott Stratten (@UNmarketing) and Alison Kramer (@UNAlison)
Publisher: Wiley
ISBN: 978-1-118-94301-4 (ebk)
 
This is not a rap. This is not an overly enthusiastic video opinion. This review does not contain any testimonial or phrase for which the authors paid “five bucks” (or any amount). No ethical conventions were broken during the reading of UNselling or the writing of this review. 

Now that the disclaimer is out of the way, let’s get on with the review.

Stratten and Kramer have grown into their roles as the super heroes of the modern marketingUnselling_Book(UNmarketing) world. They continue their quest to rid the world of push style, traditional marketing methods of a bygone age. Their super power is a deep understanding of what drives humanity and the power of building community where people are talking to people. With words as their weapon, this dynamic duo sets out to share their knowledge and help you succeed in an increasingly noisy and digitized world.

Who should read UNselling?

You, that’s who. UNselling is a book for everyone. CEOs, marketers, writers, business people, employees, employers, and all other professionals will find UNselling a valuable read. It will help you change your thinking and understand the power of people talking to people. It will give you the tools you need to understand what really drives people to buy products and services and help you to stop selling and start talking.

Why read UNselling?

Are you tired of being sold to at every turn. Adverts make their way into our email in-boxes and they appear in our favourite social network streams. We are sold to in magazines, on television, and on radio. Adverts appear at the top of our favourite websites and they slide into view while we read our favourite blogs. They are everywhere.
If you are anything like 99% of your fellow humans, you are tired of all the selling. UNselling will help you understand that most people have all ready made their purchasing decisions before they ever hear a sales pitch. Instead of concentrating your efforts on moving clients through that old style sales funnel, UNselling will help you understand the power of reaching out to people in a meaningful way and begin to engage with them. It will help you overcome the symptoms of modern day marketing “funnel vision” and just…stop…selling!

What is UNselling?

UNselling is what happens when you understand that your market is made up of humans. Humans are social. They like to converse, share, and engage. Humans buy products and services. They no longer passively watch television commercials, listen to radio adverts, or flip past full page splashes in the local newspaper. Humans are social creatures and want to engage in quality conversations, share great stuff, and are awesome! With this in mind, UNselling is:
  • about “stepping back from the [marketing] funnel and focusing on everything else but the sale”
  • about “the big picture: creating repeat customers, not one-time buyers; creating loyal clients that refer others, not treating people like faceless numbers; becoming the go-to- company for a product or service, before people even know they need it”
  • about being AWESOME (check out the story about the Ritz-Carlton and Joshie in Chapter 2: Joshie is Branding)
  • is about “choosing to aspire, rather than be just another company or employee”
  • about “creating ecstatic customers” by creating experiences that are worth talking about
  • about using tools wisely and knowing when a phone call, rather than a tweet, is the next step in being AWESOME

Get your copy of UNselling:

Visit www.UNsellingthebook.com to order your copy of UNselling. Craving more? Follow the UNselling community on the web:
  • Facebook – join a conversation about UNselling, UNmarketing, QR codes (and the plight of kittens), along with both the AWESOME and UNawesome bits and bobs
  • Twitter – be sure to check into the hashtag, #UNselling and #UNmarketing to follow the conversation
  • YouTube – watch Scott and Alison discuss topics addressed in UNselling and other hot topics of the marketing industry

Let’s keep the conversation going!

What’s on your mind?
  • Are you a marketer struggling to get your message heard in an increasingly noisy and digital world? Tell me about your struggles in the comments below.
  • Do you have a favourite book or resource that addresses the challenges of an ever changing digital landscape? Leave a link in the comments below and I may review it in the future.
  • Do you have a success story that will blow our socks off? Tell us about it in the comment section below.
  • Do you disagree with the message of UNselling? Share your take on modern marketing tactics in the comments below.

Join us for a special edition of #KMbChat

We have a treat in store for you!

#KMbChat LogoJoin us at 15:30 (3:30 pm) for a special edition of #KMbChat on September 29, 2014. We will talk with the Knowledge Network for Applied Education Research-Réseau d’échange des connaissances pour la recherche appliquée en éducation) (KNAER-RECRAE) team about effective knowledge mobilization (KMb) practices that support the use of your research by practitioners and other stakeholders.


More about KNAER-RECRAE

KNAER_RECRAE

KNAER-RECRAE  is a collaborative partnership among the Ontario Ministry of Education, the University of Toronto and the University of Western Ontario that aims to facilitate the dissemination and use of research evidence in the Ontario education system.

KNAER-RECRAE is an education network connecting researchers, practitioners and policy makers in Ontario schools and boards, and education intermediaries to share evidence-based best practices and creative ideas.

The KNAER-RECRAE Team

Dr. Carol Campbell (@CarolCampbell4) is KNAER-RECRAE’s Co-Director and Co-chair of the Planning and Implementation Committee. She is an Associate Professor at the Ontario Institute for Studies in Education, University of Toronto, and is known for her commitment to and experience in connecting evidence, policy and practice for educational improvement.

Dr. Katina Pollock (@DrKatinaPollock) is KNAER-RECRAE’s Co-Director and Co-chair of the Planning and Implementation Committee. She is an Associate Professor at the Faculty of Education at Western University and is known for her research around issues of access to work and learning.

Dr. Patricia Briscoe (@KNAER_RECRAE) is KNAER-RECRAE’s Network Manager and KMb Manager. She is an instructor at the Faculty of Education at Western University and is interested in KMb strategies and using social media for KMb.

Shasta Carr-Harris (@ShastaCH) is KNAER-RECRAE’s Program Manager, Research and Knowledge Mobilization, and a doctoral student at OISE, University of Toronto focusing on KMb and system-wide evidence-based change in education.

Sofya Malik (@SofyaMalik) is a doctoral student at OISE, University of Toronto, and is interested in KMb program evaluation and equity in education.

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